Alison Drummond
Managing Director
Ali has 30 years of Data, Insight, Research & Analytics experience in the field of marketing gained within media agencies, media auditing and magazine publishing and across an extensive list of clients and sectors.
As dentsu’s capability lead for both Audience Intelligence and Marketing Effectiveness measurement, she is an experienced leader in mobilizing large teams of experts from a broad range of data and analytics backgrounds. She specialises in measuring and understanding all of the factors that influence consumers to build an holistic view of the true impact of client’s marketing investments, evidenced through best-in-class techniques and proprietary tools.
alison.drummond@dentsu.com
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