Indy Saha, Chief Experience Officer, dentsu UK

Indy Saha brings over 25 years of expertise at the intersection of digital innovation, creativity, and business strategy. Throughout his career, Indy has been at the forefront of transformative technologies and human-centred design, shaping the future for some of the world’s most forward-thinking companies.

His diverse background includes pivotal roles at renowned organisations like IDEO, where he explored speculative futures for brands, and McKinsey, where he partnered with CEOs to craft new value propositions, products, and business models. As a co-founder of Google Creative Lab, he played a key role in shaping Google's global brand narrative through creative storytelling and disruptive innovation.

Indy’s extensive experience also spans leadership roles in brand and marketing for iconic names like Xbox (Microsoft) and adidas, and he has been a Partner at Brunswick, advising AI and tech clients on creative strategy. Additionally, as Chief Strategy Officer at TBWA, one of the world’s leading advertising agencies, he helped shape global campaigns that resonated across industries. At dentsu Lab London, Indy is set to help pioneer the next era of creativity, leveraging cutting-edge technology to shape the future of human experiences.

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