James Bailey
President, iProspect UK
James is focused on delivering cutting-edge media services and integrated marketing communications to clients including Netflix, Carlsberg, Next, Kering, Sage, BMW and eBay. iProspect was created through a fusion of performance marketing and media capabilities across the UK, and the practitioners at iProspect have a relentless focus on systematic experimentation to improve media outcomes.
James has been with dentsu for a decade in various leadership positions, becoming CEO in 2020. Prior to this, James worked at WPP media agencies Maxus and MEC, and began his career in search marketing and ad operations at The Search Works & TradeDoubler.
As iProspect's UK President, James sits on dentsu Media’s Executive Leadership Team, and the Senior Leadership Team of dentsu UK&I.
