We help brands navigate the experience economy
80% of brands think they’re delivering great experiences. Only 8% of consumers agree. In today's experience economy, capturing customer’s attention is challenging — it’s crucial to have a trusted partner who understands the newest technologies and market nuances.
For over 35 years, Merkle has placed people and clients at the heart of our approach to digital transformations, advising and architecting solutions in digital experience, personalization, loyalty, commerce engagements, platform engineering, data analytics, CRM, account-based experience and many more.
Talk to us to unlock your business growth.
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people strong
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Global Ace Awards: Merkle B2B Wins | 4 Gold Awards for Lenovo Thinkstation
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APAC countries
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global annual GMV from our active digital experience, loyalty & commerce engagements
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Merkle APAC Capabilities
Consulting & Business Operations
At Merkle, we blend technology with strategy to help businesses transform customer experiences through data and innovation. We empower brands with growth strategies, product and service innovation,...
Experience & Product Design
We help brands thrive by unlocking the potential of actionable identity data, designing tailored digital experiences, and creating agile content and marketing ecosystems. Whether it’s defining bran...
Engagement & Loyalty
Today’s consumers expect brands they trust to identify their needs and deliver on them. With our CRM and engagement expertise, we can help you activate new channels, launch innovative loyalty progr...
Platforms & Engineering
Merkle can be your perfect partner to transform customer experiences at every touchpoint. We can empower you to identify innovation opportunities, craft impactful strategies, and propel organisatio...
Analytics & Insights
To meet customer expectations, brands must leverage customer data and insights. With a range of scalable solutions, we help you use tech and innovation to drive value your investments. Backed by ov...
Merkle GenCX
Our proprietary AI solution GenCX uses Merkle’s assets and large knowledge models to help brands understand interactions, behaviours, and sentiments, to form meaningful consumer connections. It als...
Merkury
Merkury for Enterprise empowers marketers with person-based identity growth, data enhancement, and seamless connectivity to internal data management systems, marketing tech, and media. Our leading ...
Industry Recognition
We are recognized around the world as leaders in our field.
View Industry Recognitions
Merkle Singapore - Income Insurance's "Unlocking Solution...
Income Insurance Limited (Income), one of Singapore’s largest composite insurers with over 1.7 million customers, faced a common challenge in the insurance industry: consolidating disparate cust...
Merkle Australia - Europacific Partners' "Coca Cola"
In an era where digital transformation shapes customer expectations, Coca-Cola Europacific Partners (CCEP) recognized the need to elevate its B2B eCommerce capabilities to deliver unparalleled c...
Merkle Australia: Funlab
Funlab, the operator of Strike bowling and Holey Moley mini-golf, were looking to install a marketing and CRM system which can improve their customer service and provide a seamless & easy on...
Our Thought Leadership
2024 Global CMO Navigator: CX Edition
For brands to stay competitive, it is paramont to understand the realities for their customers and competitors: how do other CMOs feel about their organizations’ outlook, and what inspires their growth strategies?
We surveyed 1,900+ global CMOs to learn their CX and digital transformation plans and uncover if their mindsets align with their customer’s expectations and how that translates to business growth.
Download Report
2024 CX Imperatives: Part 1
From Customer Engagement to Customer Empowerment
Winning in today’s experience economy
“What do consumers expect from brands?” “What makes a great brand experience?”
We surveyed 2,100 global consumers to gain some perspective and help brands deliver enhanced experiences. We learned about today's buyers, from their communication preferences to their views on emerging tech. Notably, 55% of respondents want more cost-effective brand experiences. To discover more such invaluable insights and learn how you can redefine your marketing approach, read our report.
Download Report
Have a question for the Merkle APAC team?
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Latest News
Merkle China's Head of MarTech Named to Campaign Asia's 4...
Lana Zhang, Head of Marketing Technology at Merkle China, has earned a spot in Campaign Asia’s 40 Under 40 list for her visionary leadership and outstanding contributions to marketing technology in...
Merkle China's Head of MarTech Named to Campaign Asia's 4...
Dentsu is accelerating its CXM capabilities in Southeast Asia with the launch of Merkle in Thailand. This expansion comes as the market saw an increase of over 20% in martech investments over total...
Merkle Becomes First Agency Partner to Deploy Adobe Mix M...
This partnership will allow Merkle’s clients to build integrated models and scenario plans in-house, providing them with control over their data and modeling, plus real-time reporting and optimizat...