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iProspect Services
Business Intelligence
Prioritizing sales over media performance, we optimize conversion rates, enhancing websites and reducing testing risks, leading to improved cost per action and conversion rate.
Marketing Activation
We believe voice is the next big shift in consumer behaviour. We help brands be voice-ready and optimize content for digital assistants.
Strategy & Planning
We help our clients make crucial decisions to drive maximum growth with limited resources. We are uniquely placed to connect the dots across the media touchpoints and shape brands around people.
Future of Storytelling
iProspect’s Future of Storytelling: Bold Storytelling in the Platform Age explores today’s new approach to marketing —one that blends creativity with data-driven insights and where storytelling meets science. Storytelling is important in this age of fragmented attention—it accelerates brand impact, enhances relevance, and sustains your brand's competitive edge. Download this report where we outline the strategic advantage of applying bold storytelling to performance marketing.
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Ahead 2024: Branding Beyond Impact
Today's marketing landscape requires more than just sales. Consumers demand brands that contribute positively, both to society and the environment. This edition of ahead tackles the ethical dilemmas faced by modern advertisers head-on. We're diving deep into critical topics like sustainability, responsible marketing practices, and redefining traditional frameworks to drive impactful change.
We're bringing together diverse perspectives from industry leaders all over the globe. Together, we'll navigate the complexities of ethical advertising, fostering a marketing ecosystem that thrives on both success and social responsibility.
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iProspect Australia: L'Oreal 'Essie'
In a dynamic and rapidly evolving beauty market, staying ahead of consumer trends is crucial. For L’Oréal Essie, a leading brand in the nail polish industry, this meant rethinking their digital ...
iProspect Thailand - Krungthai Bank's "Next is Now"
During the COVID-19 pandemic, Krungthai Bank faced challenges in Thailand’s unsecured personal loan market. To enhance efficiency and digital adoption, the bank partnered with iProspect Thailand...
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Latest News
Dentsu Named a Leader in Media Management Services
Comprising media agencies Carat, dentsu X, and iProspect, dentsu was named a Leader by Forrester Research, Inc. after receiving the highest score in the Strategy category.
Dentsu Unveils Key 2025 Media Trends
Dentsu's 2025 Media Trends report, 'The Year of Impact,' reveals transformative changes driven by algorithms, AI, and consumer engagement.