We get brands closer to people
At our core, we believe that every decision should be put through the lens of what it means for people. This guiding principle is the secret to our transformation from a small French media agency into a thriving global network. In today’s fast-paced world, modern businesses are built in media around people. We specialise in crafting media strategies that resonate with audiences, ensuring brands don’t just survive but truly thrive in the marketplace.
We combine the speed of technology with the art of empathy to make businesses go at the speed of people.
Carat is the force behind some of the brands you love.
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Carat Services
Build partnerships that drive results
We deliver innovative solutions that not only achieve immediate performance but also drive sustainable transformation.
Connecting to growth opportunities
With access to over 11 billion strategic data points, we identify and connect you with high-potential growth audiences, empowering your brand to thrive in an ever-evolving landscape.
Crafting impactful brand experiences
We design brand ecosystems and unforgettable experiences, in media and beyond, that transform how people interact with your brand. We ensure that your brand stands out and resonates deeply with you...
Innovating for meaningful impact
We leverage the impact of every dollar spent, innovating to deliver solutions that are better for business, better for people and better for society.
2024 Media Trends: The Year of Impact
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
Download Report
Brand EQ3 2024 Edition: Emotional Intelligence for Brands
This report is the third in our series exploring the link between brands and emotional intelligence. The report covers how emotionally intelligent brands outperform competition when they consciously set out to create value for people. Download this report today to gather the six ways that brands can accelerate towards driving growth through high EQ brand building.
Download Report
Dentsu Creative Malaysia & Carat: Pizza Hut's Cheese Codes
Cheese Codes showcases an innovative use of media channels and tactics to connect with a new audience and drive commercial success. The campaign used a gamified ordering experience within mobile...
Dentsu Media New Zealand - "The Power of Three"
Kathmandu's strategic approach and data-driven optimizations yielded exceptional results, exceeding all media benchmarks and business targets despite the reduced budget.
Dentsu Creative Vietnam: Biti's A Step Forward
Dentsu Creative Vietnam showed in 1.60 seconds what it took a nation 40 years to achieve. With the clear purpose of moving ideals, hopes, and dreams. Biti's is more than a shoe brand in Vietnam ...
TVNZ+ "It's free but it could cost you"
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Our brief was...
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Latest News
Dentsu Named a Leader in Media Management Services
Comprising media agencies Carat, dentsu X, and iProspect, dentsu was named a Leader by Forrester Research, Inc. after receiving the highest score in the Strategy category.
Dentsu Unveils Key 2025 Media Trends
Dentsu Unveils Key 2025 Media Trends
The Year of Impact: How AI and Algorithms Will Shape the Future of Media
Today, dentsu released its highly anticipated 2025 Media Trends report, titled The Ye...
Carat wins Pernod Ricard in China
Pernod Ricard China has handed its media planning and buying duties to Carat, a dentsu company. Carat will work with Pernod Ricard’s extensive portfolio of renowned brands.