Design zero-waste optichannel journeys and deliver connected experiences that surpass expectations with state-of-the-art customer intelligence and analytics.

Our decisioning solutions drive exponential business performance

Product & Market Intelligence

Fuel unique customer experiences that engage and retain customers, drive loyalty, and expand growth with our advanced solutions.

→ Customer

→ Product

→ Brand

→ Advertising

→ Experience Management

Data Science & Artificial Intelligence

Overcome barriers to data value, ensure data protection, and deliver a decisive competitive advantage.

→ Data Management Platform

→ Customer Data Platform

→ Consulting

→ Engineering

→ Migration

→ DevOps

Measurement & Media Analytics

Take command of customer data and drive experience-led growth with offerings ranging from our robust data platform to customized solutions.

→ Customer Experience Optimization

→ Marketing & Customer Analytics

→ Performance Analytics

Consumer & Experience Insights

Unlock digital intelligence solutions to deliver deeper, more actionable insights that can inform better marketing outcomes.

→ Digital Analytics

→ Operational Analytics

→ Merchandizing Analytics

Digital Shelf Analytics: measure KPIs across the customer purchase funnel

A robust and intuitive AI solution that enables brands to uncover gaps in customer experience and understand their position relative to competition with pre-built dashboards that offer flexibility and customization.

KPIs at your fingertips:

Share of banners
Share of shelf
Share of search
Product content and compliance
Ratings and reviews
Pricing compliance
Out of stock

Learn More

Merkle GenCX

Merkle’s propriety AI solution features Generative AI Large Knowledge Models that are trained on vast amounts of performance data and synthesize the relationships among all the variables to enable marketers to draw insights from data. And by informing every customer interaction with AI-driven decisioning, brands can build more human experiences. Marketers can leverage this capability to build audiences and segmentation and glean business intelligence from natural language, all in real time.

Learn More