Media has evolved from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era. What do CMOs have to say about this?
For dentsu’s CMO Navigator Media Edition report we asked 1900+ CMOs in 13 countries to share their insights into this transformation.
Key findings include:
- → Large majority of Global CMOs see media as a very important, if not critical, driver for business growth
- → Priority areas for increase investment focused on how to stand out in busy consumer feeds
- → Biggest challenges for media transformation include tightening of regulation, balancing performance and sustainability goals and integrating emerging technologies
- → Key objectives for AI is to better understand the use cases, opportunities and risks
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