Nestlé Indonesia appoints dentsu Indonesia to handle full-service media mandate

Dentsu International Indonesia, one of the country’s largest advertising networks, has recently won the media mandate for Nestlé Indonesia, the world’s largest food & beverage company. As part of the mandate, dentsu will be handling the full-funnel media (including e-commerce, social, programmatic, SEO, and performance) for all brands under Nestlé Indonesia.

This appointment has also strengthened the existing partnership between dentsu and Nestlé, as it has been consecutively two years for dentsu’s subsidiary iProspect Indonesia to manage part of Nestlé’s search performance in the market. Now with the extended mandate of media, dentsu Indonesia forms a dedicated dentsu-Nestlé team that brings in the best of ‘One dentsu’ with capabilities spanning across media, creative, and CXM service lines. Nestlé is enabling the greater capabilities to collaborate and elevate their integrated media strategy through data-powered brand building.

Maya Watono, CEO of dentsu International Indonesia, said: “We believe the future of advertising lies in laser-focused insights, powered by data & technology and fuelled with creativity, all integrated in practice. We are extremely proud of the work we do for Nestlé and are deeply committed to strengthening our partnership moving forward.”

Guy Kellaway, Communication Director of Nestlé Indonesia, added: “We are excited to welcome dentsu as our media partner for Nestlé Indonesia. With our integrated communications planning, we are confident in accelerating our media ambition to deliver strong business results in this ever-changing and accelerating world of media.”  

Arindam Bhattacharyya, Chief Strategy Officer (Media and Performance) of dentsu International Indonesia, added: “dentsu Indonesia has significantly accelerated in past two years with compelling narrative of data creativity, strategic excellence, ruthlessly consumer-first thinking. We are honored, humbled, and proud to bring home the Nestlé account and we commit to make this partnership magical.”