Merkle Named Top Fluent Commerce Partner in APAC

Singapore: 25 March, 2024 - Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, today announced its designation as a Wave Champion partner of Fluent Commerce, a leading Cloud Distributed Order Management System (OMS) solutions provider.

Selected from 33 partners across Asia-Pacific, the Wave Champion status marks the highest level of partnership based on Merkle's performance and achievements in collaborating with Fluent Commerce on cutting-edge digital commerce solutions throughout the region.

Attained through a deliberate review process, Merkle hit targets across technical expertise, experience, trained resources, closed deals, qualified pipeline growth, successful project implementations, sales mastery, and marketing support.

“We love partnering with Merkle and their entire team from sales and marketing to their implementation and technical teams. Their expertise in the region has been key to Fluent Commerce delivering our products to leading businesses in APAC,” said Gaelle Decolnet, Fluent Commerce’s Head of Channel and Alliances APAC.

Powered by Merkle's extensive expertise in omnichannel digital commerce solutions like Fluent Order Management, leading retailers have realised enhanced inventory management, optimised order fulfilment, responsive customer service, seamless customer experience, and overall operational agility and intelligence. One notable retail giant in the Philippines credited this partnership with transforming its order orchestration, introducing new options of product delivery and pickup, and gaining a vital single view of inventory and critical fulfilment data to deliver an elevated customer experience.

"As digital commerce accelerates across APAC, retailers must have the right technology partners supporting their infrastructure," said Patrick Deloy, Managing Director of Merkle APAC Experience and Commerce.

"Fluent Commerce powers the complex back-end intelligence global businesses need, and being recognised as its top regional partner validates our position delivering these solutions to drive frictionless customer experiences."

The collaboration dating back to 2016 has now strengthened as the accolade caps a momentous milestone for Merkle as Fluent Commerce's premier solutions consultant and implementation specialist in Asia. The nearly decade-long partnership will continue to power retailers and other businesses across APAC with digital commerce and customer experience that unlocks their growth and sales potentials.