Dentsu’s Carat, iProspect and Merkle are one of the first agencies in Singapore to be Meta Media Certified Companies

Dentsu is pleased to announce that its agencies, Carat Singapore, iProspect Singapore, and Merkle Singapore, are one of the first agencies in Singapore to be recognised as Meta Certified Companies, the highest level of Meta Certification recognition to-date. These are also the first Meta Media Certifications across the dentsu APAC network.

As Meta Media Certified Companies, Carat Singapore, iProspect Singapore, and Merkle Singapore are recognised as having proven digital expertise in optimising, reporting on, and harnessing tools needed to activate ad campaigns with Meta, as well as the skills to assess business goals within media briefs to plan safe, compliant campaigns and interpret reports to measure success. Certified employees are able to demonstrate increased knowledge, build effective campaigns, and deliver higher quality work.

Pankaj Nayak, Managing Director, Media Group, dentsu Singapore, commented, “Investing in the professional development and growth of our people is important to us to create a culture of continuous learning and development. We are excited to have our people’s expertise in media planning and media buying verified by Meta, and especially in a time of accelerated focus on performance in the industry, this certification differentiates our agencies, Carat Singapore and iProspect Singapore, to fortify our clients’ trust in our delivery of best-in-class campaigns across the digital marketing funnel.”

Prantik Mazumdar, Managing Director, CXM Group, dentsu Singapore, added, “Our Merkle Singapore team is proud of this step forward, where more of us are equipped to consult on and implement marketing solutions across Meta’s entire ecosystem, not just for a seamless customer experience, but also to drive marketing effectiveness for brands. We are on top of the newest technologies, and we look forward to harnessing our Meta-certified capabilities in elevating the brands that work with us.”