Dentsu Aegis Network Reappointed as Philips Regional Partner and Bags Commerce Scope

Dentsu Aegis Network is pleased to announce the expansion of its existing regional scope with Philips’ consumer electronics business in the APAC region following a competitive pitch. Dentsu will now also lead the Commerce strategy and performance for Philips APAC. Globally, the network is also appointed media planning and buying partner for Philips, the world’s leading health technology company.

The hub engagement started in 2019 with the objective to build strategic and planning foundations across APAC. Moving into 2020, the appointment will focus on developing an integrated performance and commerce hub – based out of Singapore, driving strategy, planning and data driven commerce solutions across ASEAN, ANZ and South Korea markets by bringing key expertise across Carat, iProspect together to create One Dentsu team.

Prerna Mehrotra, Managing Director, Dentsu Aegis Network Singapore Media Group, said: “Philips creates best-in-class consumer and personal health products and we’re delighted to be joining them on transforming their go-to market commerce strategy. This is a perfect time for Dentsu Aegis Network to partner Philips on this journey as we specialise in providing commerce solutions addressing the entire consumer journey.

I am excited about what we have achieved together and look forward to delivering on Philips ambition and driving strong business results.

Anne Jivananta, Digital Marketing & Ecommerce Lead, of Philips, said: “Dentsu Aegis Network has consistently shown a strong understanding of our brand and demonstrated their capability to find agile and innovative ways for us to succeed in this region. Dentsu has really elevated their performance since the hub was formed in 2019 and in 2020 they have worked closely with our teams across the region to drive superior business results specifically across Ecommerce.

“More importantly, their collaborative one team approach across the region, accelerated thinking framework and zest to continuously evolve to deliver better results strongly set them apart. They demonstrated a great synergy and chemistry between iProspect and Carat and having a one-stop shop solution to commerce strategy, planning, activation and optimization is what we’re looking for in an agency,” Anne added.