Dentsu, in collaboration with GWI, the global consumer research company, has unveiled the highly anticipated 2024: State of Gaming Report. This comprehensive analysis of the gaming industry delves into its current landscape, future prospects, and the undeniable truth that brands can no longer view gaming as an afterthought in their media strategies. 

Instead, it presents a golden opportunity for brands to expand their reach and forge deeper connections with key audiences. Drawing on insights from dentsu, industry experts, and leading brands, this report underscores the remarkable growth and cultural influence of gaming, positioning it as an essential space for brands to engage with their target consumers.

Download here.