The Iconic | AU
"Got You Looking"
The story of how THE ICONIC got Australia looking is one of collaboration and creative bravery. Two agencies, numerous internal and external stakeholders, industry-leading production partners, and 2,000 bags of sequins came together like never before to create an iconic campaign that broke the mould and immediately captured the nation's attention.
The campaign’s innovative approach and creative bravery allowed it to break through the noise. By embracing a bold, playful attitude and staying true to its brand identity, THE ICONIC was able to rebuild its market position and attract new consumers, while also deepening engagement with its existing customer base.
Through creative collaboration, strategic media planning, and a commitment to delivering a fun and memorable brand experience, THE ICONIC once again became a brand that gets noticed.
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