Bosch | SG
"Be Connected"
Bosch’s BeConnected app campaign exemplifies how innovation, precision, and collaboration can transform niche audience engagement. By leveraging advanced audience segmentation, mobile-first strategies, and cutting-edge AI technologies, dentsu partnered with Bosch to drive unprecedented results across five diverse markets. Through seamless integration with The Trade Desk and Meta, the campaign optimized outreach to tradespeople, delivering measurable success in app downloads, traffic, and engagement.
This case highlights how a deep understanding of audience dynamics, paired with innovative data-driven approaches, can unlock new possibilities in mobile marketing, even in challenging and varied market conditions. Bosch’s BeConnected campaign not only surpassed benchmarks but also set a new standard for precision-targeted digital campaigns, solidifying dentsu's commitment to meaningful progress and impactful solutions.
Read the Case Study