For healthcare and wellness companies across APAC, the landscape and category maturity of the healthcare industry varies significantly across markets.
Each market however is facing similar headwinds. The economic challenges felt across the region are impacting how people interact with the category. In many instances, consumers are deprioritising their health in favour of other competing costs. The growing reliance on consumer out-of-pocket contributions to health care is a rocky path as consumers must balance financial priorities and are perceiving less return on investment from their private health cover.
Technology is changing the relationship between healthcare providers and care recipients. Some consumers feel more empowered to take responsibility for their own health decisions, which has both negative and positive implications.
Based on insights from 2,100+ consumers across Australia, China, and India, this report examines sentiment towards healthcare in APAC, pointing to noticeable differences across these 3 markets.
The study looks into consumer expectations for the present and future of healthcare in the region, how fitness tracking habits are evolving, and dives into four healthcare sub-sectors: health providers, pharmaceutical manufacturers, pharmacy retailers, and insurers.