Acting as the leading rights management and creative agency for OPPO's UEFA Champions League partnership, Dentsu Sports International (DSI) is proud to support OPPO's global product launch by creating “Make your Moment” brand video in collaboration with Dentsu Creative.
The Passion and Power of Football
Featuring the football prodigy, Yamal reflects on a cherished childhood album. As he sets down his phone, the weight of the fans’ expectations and doubt loom over him. At this moment, we see his determination, all he needs is to make his actions today count, to make his moment count.
Showcasing OPPO’s Telephoto & AI Innovations
To amplify OPPO’s global presence, DSI and Dentsu Creative helped position OPPO as the ultimate "matchday phone” of UEFA Champions League, showcasing OPPO’s unique telephoto imaging capabilities. In addition, a video was created under the tagline “Smart play, AI my way” to highlight OPPO’s innovative AI functionalities:
In this heartwarming story, “AI Unblur”, a young fan attempts to capture a photo of his idol, Lamine Yamal, only to find the image disappointingly blurry. Demonstrating OPPO’s AI Unblur feature, Yamal transforms the shot into a crystal-clear image, allowing the fan to capture his hero in stunning detail.