As part of dentsu's commitment to the United Nations initiative Common Ground and our focus on Sustainable Development Goal 3: Health and Well-being, we partnered with global charity Malaria No More to help end malaria in our generation in 2017.
The Challenge
Malaria is one of humankind’s oldest, deadliest disease which claims the life of a child every two minutes. Before the Covid-19 pandemic, half of the world’s population were already living with the threat of malaria. At dentsu we are working with Malaria No More to make a difference by using our creativity, data and influence to inspire people to mobilise in the fight to end malaria for good.
The Pledge
That's why in 2017, we launched a pro bono partnership with the charity, Malaria No More. We committed to help reach:
- Reach 300 Million people
- Donate $5 Million in resources
- Dedicate 10,000 volunteer hours
The Objective
This long-term global partnership focused on forming a 'Creative Collective' of media and advertising agencies, collaborating on a public campaign to pressure world leaders into making malaria history.
Results
Launched in early 2018, we helped Malaria No More launch the world’s biggest public facing malaria campaign reaching 1.3 billion, paving the way for The Malaria Summit London 2018. The campaign led to world leaders, British Royalty and civil society united for a historic Malaria Summit delivering $4.1 billion to save lives.
In 2019 we continued to support Malaria No More with our communications expertise, helping to raise $14.1 billion at the Global Fund in France in October. We also began to develop an umbrella brand, to unite the global malaria community in their goal to end malaria within a generation. ‘Zero Malaria’ was launched on World Malaria Day 2020.
