Sustainability Schema


Schema® is dentsu’s proprietary global marketing transformation framework and toolkit, designed to accelerate business growth and marketing success. It helps organizations assess their current capabilities, align leadership, and create a clear, actionable roadmap for sustainable change.

How Schema Works

Schema provides a structured approach to transformation, guiding businesses through key strategic questions:

  1. Where they are now
  2. What the future looks like
  3. Why they need to be there
  4. How they get there

Schema assesses and enhances sustainability maturity across six critical areas:

  1. Vision & Customer Strategy – Defining a future-ready, purpose-driven strategy
  2. People & Organisation – Building the right teams and culture for sustainable growth
  3. Data Enablement – Leveraging insights for more intelligent decision-making
  4. Experience Activation – Creating meaningful, impactful customer experiences
  5. Analytics & Optimisation – Driving continuous improvement through measurement
  6. Technology & Orchestration – Integrating the right tools for seamless execution

Ready to future-proof your marketing strategy? Discover how Schema® can accelerate your transformation.

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