Dentsu Aegis Network takes #1 spot in Global New Business

Media agency group Dentsu Aegis Network is number 1 in attracting global new business and retaining current clients in COMvergence's study released this week.

In the study COMvergence combined all agency groups agencies new business values together and took into account losses by the groups. Dentsu Aegis Network owns media agencies Carat, dentsu X and Vizeum, and took the number 1 spot with 3 123 million US dollars. Carat climbed the #2 spot in individual agecies list globally and was number one in EMEA, Europe, Middle-East and Africa regions.

The momentum of Dentsu Aegis Network generating new business is also seen in the Adriatic region, where Dentsu Aegis Network won the trust of new clients in 2019 in record numbers and was able to retain in multiple defensive pitches.  

• The widht of our services that cover the whole consumer journey, great work done by our team in all countries and our ideas-led, tech-enabled and data-driven approach to all things marketing communications is a proven model globally, and in the region as well. Our goal is to keep bringing innovations and new services to the region as we have since 2015, CEO of Crotian Dentsu Aegis Network Radoslav Nedelchev comments.

Other global media agency study run by RECMA, an independent marketing research entity, ranked Carat to retain its global #1 position in qualitative diagnostics reports as a global media agency network. The report evaluates media agencies’ strengths and weaknesses via 18 criteria across 670 media agencies in 46 countries including New Business Activity, Competitiveness in pitches, Momentum, Specialist Resources and Client Profile.

• The key of retaining clients trust comes from the amazing job from our teams. We have passionated, pioneering and agile professionals, who go out of their way to find the best solutions for our clients. Secondly our unique operating model of integrated design and 1 profit & loss is the key to client happiness, Nedelchev continues.

Dentsu Aegis Network's media agency dentsu x is also number 1 in RECMA year-on-year new business comparison growing in the rate of 19% from January 2019 to January 2020. Dentsu X is also up for as the agency of the year as a Media Network of The Year in Campaign magazine's annual gala held in United Kingdom.

Dentsu Aegis Network is a global marketing communications group that works in 145 countires for +11.000 clients with 60.000 people. In Adriatic region we are making our vision of 'Innovating the way brands are built' true with +200 people. In Croatia Dentsu Aegis Network is comprised of media agencies Carat, dentsu X and Vizeum, creative and martech agency Isobar, content marketing arm John Brown Media, experiental agency MKTG and performance marketing agency iProspect.

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