To navigate a storm, you need a compass.
Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.
dentsu Global Ad Spend Forecasts | December 2024
We estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to achieve the right outcomes from the algorithms.
For our new Global Ad Spend Forecasts report, our analysts examined major shifts in ad spend across 56 markets. Their report outlines key implications for brands in 2025 and beyond.
Download your copyCEE State of Health
In a wide overlook, we study Central & Eastern Europe region's use of OTC medicines, how people talk about their health, use of eHealth devices and much more.
Data includes markets like Bulgar...
Creativity at a Crossroad: Dentsu Creative CMO report
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision makers in the face of change and challenge.
Using data from a survey of 700...
Guide to Generative AI
A simple guide to understand Generative AI, how it works and how we could benefit of in advertising and marketing communications.
Dentsu Creative Trends 2023
Discover 12 trends from 2023 Creative Trends report, 'A Tale of New Cities".
Media Trends 2023: Change and Opportunity
Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends.
For the Game Report
For brands, gaming is a massive opportunity that can no longer be ignored. In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS)...