Covid-19 Observations, implications and actions

In this time of crisis caused by Covid-19, it is important for brands to be emphathetic and understanding towards their clients.

Acting wrong could have devistating effects on your brand, whereas acting right and in the best interest of society can help you build a stronger brand for the future.

For brands to better navigate the challenges ahead, help minize spread and make it easier for people to live their lives we at Dentsu have compiled some observations, thoughts and reflections together with possible actions on how you as a brand can act from a marketing, media and communications perspectives. We also looked at some fresh data on how the crisis has affected croatians media consumption.

Read the study here.