Experts at bringing your brand to life through brand engagement, live activation, sampling, influencer & PR, social and content. We create experiences that your customers will remember and help to build meaningful relationships between them and your brand. 

Creativity brought to life

Talk to our team to find out how. 

Alex Barlow

Head Of Talent & Activations

alex.barlow@dentsu.com

Get in touch with our team

EXPERTISE

Activations

Activations are the most immersive form of brand engagement. They create a two-way conversation between brand and consumer, and build meaningful relationships between people and brands.

With teams and resources around the country, we're ready to support you with bringing even the biggest ideas to life. From setting up in the remote wilderness, through to your local sports ground or shopping centre, our team are ready to go. 

Sampling

We provide in-store, ambient, retail and event sampling capabilities delivered throughout New Zealand by our team of trained Brand Ambassadors.

Our expertise and experience in sampling across a range of consumer brands and product categories mean our sampling campaigns are second to none, supporting you in increasing awareness, driving sales and ultimately deliver ROI.

Influencer & PR

We’re experts at creating the right kind of noise around our clients brands and products. We focus on earning quality content and editorial via strategic storytelling, insight, and great media relations.

Social & Content

CREATIVE CONTENT

We’re experienced in creating thumb stopping content, all the way from strategy and ideation, through production, to dispatch and implementation.  Our studio and production team can capture quality content for product, brand, or retail campaigns, and working within the wider Dentsu Creative group gives us access to award winning creative direction for high level ideation and scripting. Whatever the brief, we can create the content to bring your brand to life.

Award Winning Work

For eight years, FreshChoice proudly sponsored the Kepler Challenge, a grueling ultramarathon known for its rugged terrain and demanding conditions. Traditionally, sponsorships involved branding placements like banners and t-shirts. However, with the launch of FreshChoice's new brand platform, 'That’s Shopping Different,' the marketing team saw an opportunity to redefine sponsorship by offering practical support to athletes in a unique and meaningful way.

The Challenge

The Kepler Challenge presents a formidable test for endurance athletes, covering 60 kilometers of remote New Zealand wilderness with minimal aid stations. FreshChoice aimed not only to support but to embody their brand ethos of ‘Different’ by providing genuine assistance that would resonate deeply with the race participants.

The Solution

FreshChoice approached sponsorship innovation by moving beyond traditional branding. They conceptualized and executed the "Aid Aisle" – a fully stocked supermarket aisle strategically placed at the 50-kilometer mark of the Kepler Challenge. This unique intervention provided essential supplies crucial for long-distance runners, including electrolytes, energy snacks, medical supplies, and even fresh socks. The Aid Aisle not only supported physical needs but also boosted morale, demonstrating FreshChoice's commitment to the community in a tangible and memorable manner.

Solution: That’s Shopping Different

The concept of 'That’s Shopping Different' came to life through the Aid Aisle, transforming a mundane supermarket experience into a lifeline for marathon runners in need. Placed deep within the challenging race route, the Aid Aisle was not just a sponsorship activation but a testament to FreshChoice's dedication to supporting the local community in extraordinary ways. The aisle was designed with meticulous attention to detail, ensuring it blended seamlessly into the natural environment while minimizing ecological impact.

Results

The Aid Aisle initiative proved to be a resounding success:

  • Participant Engagement: Over 90% of the 450 marathon participants utilized the supplies provided at the Aid Aisle, underscoring its value and impact.
  • Media Coverage: The campaign generated significant buzz, resulting in 80 pieces of content across various media channels, amplifying FreshChoice’s visibility and reputation.
  • Brand Reinforcement: By aligning practical support with their brand platform, FreshChoice solidified its image as a brand that not only talks about being different but also demonstrates it through innovative and community-focused initiatives.
  • Award Recognition: While great results for the client are the most important element, getting global recognition for the creative and innovative work was a highlight for both FreshChoice and for the dentsu team. It received a Silver Lion and 2 Bronze Lions at Cannes as well as 2 Bronze Pencils at The One Show. 
The convenience of your local FreshChoice but 50km into an ultramarathon

Just the beginning

Our team have delivered world-first's, across markets, across the country, winning awards along the way. If you've got a challenging activation - our team are ready to step up. 

Woolworths Supermarket For Bees

2.4m Tall FreshChoice Chilly Bin for Lake Dunstan Trail Marathon

Creativity brought to life

Talk to our team to find out how. 

Alex Barlow

Head Of Talent & Activations

alex.barlow@dentsu.com