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That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Our latest thinking
Thought-Leadership
Consumer Vision 2035 NZ: The Era of the Insight to Foresi...
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Entertainment.
We are on a tr...
Dentsu Creative Trends Report 2023
This report unpacks 12 key trends for 2023 that reflect the change we are seeing today, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to...
Marketing a Better Future
Partnering with Kantar, our APAC team are proud to launch Marketing a Better Future, a flagship study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs...
Global Media Trends Report 2023
As we look ahead to 2023 as a global network, we identify the major market shaking impacts set to hit the media industry next year. From the impact of TikTok through to changes in ad inventory, we ...
The Future of Entertainment - dentsu Intelligence
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Entertainment.
We are on a tr...
The Cookieless World 2022 Update
In June 2021, we released our guide to the Cookieless World, but a lot has changed over the past year. While the structural dynamics and key recommendations from that initial report hold true, we t...