Dentsu B2B Superpowers 4.0
Superpowers: the largest and longest running B2B study ever in APAC
We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to apply the slightest pressure to deliver transformative growth for our clients.
The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews, 4,000 C-Suite opinions, and 25,000+ brand experiences across a number of sectors.
Download to get insights on what B2B decision making looks like today and track progress against superpowers index scores.
Download the report