Carat retains #1 position globally in RECMA qualitative diagnostics report

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In the latest release of RECMA’s bi-annual Global Network Diagnostics report, Carat has once again been recognised as the number one global media agency network.

The report evaluates media agencies’ strengths and weaknesses via 18 criteria across 670 media agencies in 46 countries including New Business Activity, Competitiveness in pitches, Momentum, Specialist Resources and Client Profile.

Carat’s holding company, Dentsu Aegis Network, has additionally been ranked second in quali-share across the globe.

You can view the full report here. 

Carat

Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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