Albert Heijn extends contract with dentsu

Albert Heijn has extended its contract with dentsu's media agency for the Benelux for the coming years. Bol, Etos, and Gall & Gall will also remain part of this collaboration.

Since 2019, Albert Heijn, Bol, Etos, and Gall & Gall have successfully worked with dentsu media to strengthen their brand positions and achieve growth. The collaboration is based on an integrated approach, combining data-driven strategies with in-depth consumer insights. Within CXM (Customer Experience Management), dentsu focuses on digital touchpoints, such as personalised emails. Dentsu has won multiple prestigious awards, including AMMAs and Effies, for both Bol and Albert Heijn.

Johan van der Zanden, Director of Marketing and Communication at Albert Heijn: “We look forward to further building on the strong foundation we have established since 2019. With a strategic approach and innovative ideas, we strengthen our brands and reach our customers in increasingly better ways. This extension marks the next step towards growth, with impactful campaigns we can be proud of.”

Boris Nihom, CEO of dentsu Benelux: “We are proud and honoured to have extended our partnership. This extension reaffirms the mutual trust and shared ambition to achieve groundbreaking results. With our data-driven strategies and creative approach, we will continue to support Albert Heijn, Bol, Etos, and Gall & Gall in strengthening their market position. We look forward to building further towards sustainable growth and success together.”