Summary

Berger Paints is one of India’s leading paint manufacturers, renowned for its high-quality products, innovation, and customer-centric approach. With a legacy spanning over a century, the company offers a diverse range of decorative and industrial paints, waterproofing solutions, and home improvement products. Berger is recognized for its advanced technology, sustainable practices, and trend-setting color solutions.

Insight

The SEO campaign for Berger Paints was launched to enhance its organic visibility and strengthen its digital presence. While the brand already had a strong foundation, there was a significant opportunity to drive higher website traffic and improve keyword rankings—particularly for high-search-volume industry keywords—by strategically adding new pages. Additionally, optimizing the user experience through improved menu navigation and enhanced page aesthetics was essential for better engagement and interaction. The campaign also focused on expanding and refining content to align with high-value keywords and user intent, maximizing content efficiency to drive targeted traffic. Lastly, a crucial aspect of this initiative was the seamless migration of the website to a new interface, ensuring a smooth transition without compromising search performance.

Creative Idea & Execution

• Targeted High-Volume Industry Keywords: Conducted in-depth keyword research to capture  approximately 80% of the search universe by ranking for high-impact, industry-specific terms.
• Keyword Mapping: Strategically mapped keywords to relevant pages and created new pages to maximize search visibility.
• Content & Topical Authority: Implemented footer content on high-impression pages, addressed key user queries with FAQs, and applied a hub-and-spoke strategy for blogs.
• Comprehensive On-Page Optimization: Optimized headers, meta tags, and content with high-intent keywords while enhancing internal linking and structuring content for a better user experience.
• Website Migration: Improved UI/UX to boost user engagement and retention.
• New Page Creation for Customer Acquisition: Developed new pages based on search potential to maximize existing traffic and attract new users.
• SERP Feature Optimization: Enhanced content, optimized images, enabled FAQs on pages, and incorporated long-tail keywords to rank in AI overviews, People Also Ask, and image packs.
• High-Quality Backlinks: Strengthened domain authority through strategic collaborations, resulting in a 5-point increase in one year.