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Martech Landscape in India
India’s martech landscape is rapidly evolving, driven by digital adoption, AI automation, and initiatives like ‘Digital India.’ Once a tool for enterprises, it’s now essential for businesses of all sizes, optimizing customer journeys and boosting ROI. With digital advertising set to reach ₹59,200 crore by 2025, martech plays a key role in data-driven personalization. However, challenges like integration, data privacy, and skill gaps persist. This report explores how businesses can leverage hyper-personalization, predictive analytics, and omnichannel strategies, with AI, first-party data, and vernacular marketing driving the future of martech.
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Martech Landscape in India
India’s martech landscape is rapidly evolving, driven by digital adoption, AI automation, and initiatives like ‘Digital India.’ Once a tool for enterprises, it’s now essential for businesses of all...
Report | Thought Leadership
Dentsu Digital Advertising Report 2025
The 9th edition of the dentsu Exchange4Media Digital Advertising Report 2025 delves into the key trends of the year, presenting real-time data and insights across the entire advertising and digital...
Report | Thought Leadership
India Gaming Report 2024: Pure Play Gaming and Esports
The foundational edition of the dentsu India Gaming Report is a tribute to the pure-play gaming industry in India. While it outlines the growth of the industry and its ecosystem, it also celebrates...
Thought-Leadership
The Bharatiya Consumer
This report explores India’s vibrant consumer landscape, driven by a youthful demographic under 40 fuelling dynamic market trends. Gen Z favours frequent, small transactions, while Gen Y and Gen X ...
Report
Consumer Navigator: Healthcare — APAC Edition
For healthcare and wellness companies across APAC, the landscape and category maturity of the healthcare industry varies significantly across markets.
Each market however is facing similar headwin...
Report
Digital Advertising Report 2024
The 8th edition of the dentsu exchange4media digital advertising report 2024 highlights the significant trends of 2024 along with real-time facts and figures pertaining to the entire digital advert...
Thought-Leadership
Impact of Influencer Marketing
Social media influencers have a substantial effect on brand awareness and attitude. Businesses are focused on partnering with influencers who have developed loyal followings. The future of influenc...
Industry Insights
Reimagining India's Festive Landscape 2023: Carat India
Prepare to transform your brand's festive strategy! Carat India introduces the 'Reimagining India's Festive Landscape 2023' Report, drawing inspiration from our worldwide 'Designing for People' fra...
Report
Adoption of XR Technology in India
The current state of technological development with the amalgamation of the physical and the virtual could completely transform how we perceive our world. Combining 5G, IoT, Cloud computing and Web...
Report
Digital Advertising Report 2022
What’s in store for all things Digital Advertising & Marketing in India after a tumultuous 2021? Find out exclusively as dentsu India unveils the 6th edition of Dentsu India's Digital Report.
Industry Insights
Dentsu India: For The Game
Gaming in India has since, come a long way. In India, gaming boomed in the 90s with the adoption of Liberalization, Privatization and Globalization policy and opened its doors to the global economy...
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