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The Bharatiya Consumer
This report explores India’s vibrant consumer landscape, driven by a youthful demographic under 40 fuelling dynamic market trends. Gen Z favours frequent, small transactions, while Gen Y and Gen X emphasize higher-value purchases. Gender-based shopping patterns, spending shifts across town classes, and the role of smartphone ownership are highlighted. Key category contributions show Gen Z leading in indulgences like food and retail, Gen Y in entertainment and commuting, and Gen X in financial services and healthcare.
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Thought-Leadership
The Bharatiya Consumer
This report explores India’s vibrant consumer landscape, driven by a youthful demographic under 40 fuelling dynamic market trends. Gen Z favours frequent, small transactions, while Gen Y and Gen X ...
Report
Consumer Navigator: Healthcare — APAC Edition
For healthcare and wellness companies across APAC, the landscape and category maturity of the healthcare industry varies significantly across markets.
Each market however is facing similar headwin...
Report
Digital Advertising Report 2024
The 8th edition of the dentsu exchange4media digital advertising report 2024 highlights the significant trends of 2024 along with real-time facts and figures pertaining to the entire digital advert...
Thought-Leadership
Impact of Influencer Marketing
Social media influencers have a substantial effect on brand awareness and attitude. Businesses are focused on partnering with influencers who have developed loyal followings. The future of influenc...
Industry Insights
Reimagining India's Festive Landscape 2023: Carat India
Prepare to transform your brand's festive strategy! Carat India introduces the 'Reimagining India's Festive Landscape 2023' Report, drawing inspiration from our worldwide 'Designing for People' fra...
Report
Adoption of XR Technology in India
The current state of technological development with the amalgamation of the physical and the virtual could completely transform how we perceive our world. Combining 5G, IoT, Cloud computing and Web...
Report
Digital Advertising Report 2022
What’s in store for all things Digital Advertising & Marketing in India after a tumultuous 2021? Find out exclusively as dentsu India unveils the 6th edition of Dentsu India's Digital Report.
Industry Insights
Dentsu India: For The Game
Gaming in India has since, come a long way. In India, gaming boomed in the 90s with the adoption of Liberalization, Privatization and Globalization policy and opened its doors to the global economy...
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