Why your business should be led by the CMO

Marketers are motivated by the idea of growth and achievement, and given the authority, can transform a business’s fortunes. This week on Inside Marketing, Dan White, author of The Smart Marketing Book and The Soft Skills Book, joins us to discuss how CMO's can lead the way.

Article available here

nside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

All episodes of Inside Marketing are available on Soundcloud, Spotify, Apple, and Google