Why a brilliant brand name matters for business success

Be creative and pick something unique to make it easy for people to associate products or services with your company. This week on Inside Marketing, we're joined by Niall Corcoran, MD of CI Studio, and Trade Mark Attorney Adam Flynn, of IP specialist lawyers FR Kelly, to discuss the importance and pitfalls of naming for brands.

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Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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