Why out-of-home advertising needs a re-think - The world’s original ad medium needs new ideas, and the industry is stepping up to the mark. This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising is consumed.

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Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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