Brand building is brilliant news for sales

Why is B2B creative such a low priority and why is most of it so mind-meltingly dull? This week on Inside Marketing, Ian Blake, MD and founder of Squaredot Marketing, joins us to discuss B2B and the importance of creativity when building a B2B brand.

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Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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