This week on #InsideMarketing, Sharon Yourell Lawlor, founder of the strategic retail and shopping consultancy Think, Plan, Do, joins us to discuss shopper marketing and how it may assist in addressing the difficulties of an increasingly complex consumer journey in a post-pandemic economy.

Covid has changed how we shop, therefore businesses and retailers need to adapt.

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

All episodes of Inside Marketing are available on Soundcloud, Spotify, Apple, and Google