Marketers must be aware of changes in family life to effectively engage parents

This week on Inside Marketing, Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us on Inside Marketing to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.

The ParentsandBrands.com Family Life survey (March 2021) addressed some key questions about family life in the aftermath of the crisis. It attracted 823 responses across the age spectrum and from various family types living in Ireland.

Article available here

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