Dentsu and Urban Media launched their collaborative research project, Sound Affects 2: Audio Revival last week. The project is the second in the Sound Affects series and explores how people in Ireland are consuming audio content, from podcasts and streamed music to live and listen back radio. 

An intensive 72-hour diary study from 32 respondents together with a robust quantitative study of 1,750 Irish adults carried out between April and July of this year, uncovered six audio listening themes, including how we have changed our behaviour during the Covid 19 pandemic:

• Radio is still King
• The Power choice
• The Podcast Generation
• Context and Content
• Trust in content is critical
• The impact of Covid

More on these six audio themes here