Patrick Hounsell
Chief Executive Officer, Canada
Patrick is a decisive, people-first leader with a proven track record of driving innovation, collaboration, and business value. Today, as CEO of dentsu Canada, Patrick firmly believes that the best way to drive growth for our clients is at the intersection of our world class capabilities and by creating the best career platform for our employees. Patrick’s extensive tenure of experience across performance media, data and technology, and CRM will complement dentsu Canada’s reputation for creative excellence and media innovation. In this role, Patrick will focus on delivering exceptional client results, driving market growth, and enhancing dentsu Canada’s position as an industry leader.
Prior to leading dentsu Canada, Patrick spent the last 25 years at the forefront of the digital marketing industry building teams and client solutions that utilized innovations in data, technology and media helping to shape and grow top brands.
Most recently, as President of dentsu B2B Americas, Patrick led a team of 1,000 experts driving client outcomes across strategy and insights, technology, media, creative, account-based-marketing, marketing automation, and commerce with the mission of being the indispensable growth partner for B2B brands.
With an established reputation for leading performance-driven teams, Patrick held key leadership roles at Merkle for over a decade, operating a full-funnel media and creative agency servicing leading data-driven marketers in the world.
