Dentsu Canada Appoints a New Media Leader
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Industry veteran Sarah Thompson joins the media network as President.
Toronto, Canada (July 25, 2022) – Dentsu Canada announced today that industry veteran Sarah Thompson joins the Canadian leadership team. Thompson will focus on accelerating the industry-leading media offering, driving growth through innovation, and fuelling collaboration with other Dentsu agencies and offices across the region. Thompson brings to Dentsu a clear and exciting vision on bringing diversity and inclusion to media.
Sarah Thompson, President Media Canada said about the appointment: “Dentsu has the talent and drive for integration and enhanced media capabilities that clients are clamouring for to move their brand and business. What attracted me the most to Dentsu was the opportunity to create something with all those assets and make a great place for everyone to thrive, our clients, our people and our partners. Dentsu has been leading in the attention economy and at the foundation of that is quality and accountability for media.”
Sarah was previously Chief Strategy Officer at Mindshare in Canada, where she oversaw marketing sciences, business intelligence, strategy, communications planning, content, and new business. A self-proclaimed data geek, she led the innovative consulting and new product offerings for esteemed clients across sectors. Under her leadership, Mindshare was ranked top agency for Canada by the Effies for two years. Thompson was selected media leader of the year by YA of CMDC in 2020. And is an active Mentor for ACA and APG.
Stephen Kiely, CEO Dentsu Canada said: “I’m so excited to have Sarah join our Canadian leadership, and partner closely with the media teams and our clients. Sarah, like dentsu, shares an instinctive generosity to that guides her. That, coupled with Sarah’s industry-leading expertise and unique point of view will push our teams even further to help our clients win in the digital economy. Sarah’s vision and client-centric approach is vital as we work more collaboratively with our clients, and across our network to create ideas-led, tech-enabled and data driven solutions.”
Doug Rozen, CEO Dentsu Media, Americas said: “Media is where the world works, shops, plays, and so much more. This continued convergence requires radical collaboration. In Sarah, we have found a leader who expertly understands the foundations of the rapidly evolving media landscape, while also serving as an agent of change who is not afraid of taking risks to identify future paths to growth through media transformation.”
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For More Information
Kate Dobrucki | VP, Communications| Dentsu Canada
416-347-3059| Kate.dobrucki@dentsu.com
About dentsu international
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
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