Pernod Ricard and Dentsu establish strategic partnership in Latin America
World leading wine and spirits group clusters its media account on Dentsu after a competitive bidding process.
Throughout its existence, Pernod Ricard has characterized by transformation and its ability to adapt to new situations, so taking a step further in its media strategy, it dec...
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Dentsu announces new headquarters in São Paulo
São Paulo, August 14, 2023 - Dentsu Brasil has a new home and presents its new headquarters located on the 11th. Floor of the Faria Lima Plaza building in São Paulo. Designed to meet the hybrid wor...
Dentsu announces AI Playground LATAM with 100 ai tools to...
Sao Paulo, July 26th, 2023 - Dentsu announces today the launch of AI Playground across Latin America, a set of customized solutions that uses emerging technologies in combined and integrated ways w...
RECOGNITION
For the third time dentsu Brasil receives the Top Employe...
The certification evaluates HR strategies and analyzes data such as remuneration, benefits, culture, learning and development
Sao Paulo, January 2022 - For another consecutive year, dentsu Internat...
Relevance of CMOs grows in the business race in 2021
Dentsu study points to retraction in marketing investments and emergence of a new leadership model
The world's marketing leaders were challenged to react and follow the demands created by the pand...
The Forrester Wave: Adobe Implementation Services, Q2 2020
Dentsu is proud to be named a Leader in The Forrester Wave: Adobe Implementation Services, Q2 2020. Specifically, the Forrest Wave report awards Dentsu the highest scores possible in customer exper...
The Reality of Recovery: A Post COVID-19 World
From April 15, 2020 to April 30, 2020, Dentsu Aegis Network collected responses from 701 clients across 36 markets to take a deeper look at how the COVID-19 pandemic has impacted their business pla...
Dentsu Aegis Network presents dentsumcgarrybowen
Dentsu Aegis strengthens global creative offering with launch of dentsumcgarrybowen
Combining the creative power of mcgarrybowen in the West and Dentsu in the East, dentsumcgarrybowen becomes an un...
DAN study points to "new normal" in the Chinese market
One of the feelings of the Brazilian market at this moment is to understand how China and its advertising sector are reacting after Coronavirus hit the heart of the country, causing deaths and impa...
Dentsu Aegis Network Brasil certified by Top Employers In...
The company is now part of the select group of national and multinational companies with the best HR policies in the country. It’s the only one in the communication industry.
For the first time, D...
In Brazil, media buying will grow almost 9%
Advertising investment in Brazil is expected to grow by almost 9% in 2020, according to the most recent survey "Global Ad Spend Forecasts", by the DAN group, which takes into account investment rep...
Social Impact
#TheFutureIsCalling
Nick Brien, CEO DAN Americas, signed the #TheFutureIsCalling commitment. Every day, communications companies create messages with the power to shape culture. It's our responsibility to be part of t...
Propmark: CMOs challenge to catalyze innovation and foste...
In this week's PROPMARK cover story, Julio Castellanos, CEO Latam, spoke about the challenges of CMOs and our global CMO Survey 2019 survey.
Isobar and Estadao launch first digital programmatic adve...
Through QR Code, the ad brings promotional content from McDonald's, Burger King and Subway networks, with personalized offer by profile, time and geolocation of the reader.
Study
DAN Group survey with 1,000 CMOs reveals its challenges i...
One of the findings of the study is that, with short-term pressures and budget reductions, CMOs are shifting their focus to make digital transformation happen.
Eight out of ten respondents recogni...
Society
Love and Sex in the Digital Age: the most complete x-ray ...
With the evolution of technologies and the sophistication of data use, dating applications, porn sites and sex toys attract more and more customers, presenting a series of business opportunities fo...
Social Impact
DAN launches talent attraction program to include, train ...
Entitled ITO - Inclusion, Training and Opportunity - the initiative aims to train professionals to work with technology and media concepts, while reinforcing Dentsu Aegis Network's commitment to so...
Study
Digital is a lever for female entrepreneurship in Latin A...
Unprecedented research by Dentsu Aegis Network reveals that most Latin Americans consider technology fundamental to success; in Brazil, online sales are niche to be explored
Latin American women w...
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