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About Melanoma New Zealand
Founded in 2004, Melanoma New Zealand has a clear vision to eliminate deaths from melanoma in New Zealand and a mission to champion melanoma awareness, prevention, detection and patient care for all New Zealanders.
As a registered charity, and the only charity in New Zealand solely dedicated to raising awareness for melanoma prevention and early detection, Melanoma New Zealand relies on donations, grants, sponsorships and fundraising to operate.
Challenge
From disparate, disjointed platforms and programmes to a single, reliable CRM system offering solutions for all facets of its organisation, enabling growth, efficiency and more effective engagement.
Melanoma New Zealand’s key focus is to operate, improve and extend its services and implement new and impactful initiatives based on sound evidence and research. To achieve this, Melanoma NZ needed to grow and engage more effectively with its supporters and stakeholders, and getting the right technology platform in place was critical in helping to enable this.
It needed a tool that supported its team to achieve Melanoma New Zealand’s mission, allowing the organisation to scale, work more effectively, and ultimately reduce inefficiencies and costs.
Solution
Melanoma NZ needed its new technology to store all information around donations, drive sales leads and opportunities, record contacts, media enquiries and communications, and to upload links to published stories for future reference.
Andrea Newland, Melanoma NZ CEO, says, “Merkle listened to our needs and tailored a bespoke solution for us. They deciphered complex technical requirements into easy layperson language so we could have meaningful discussions around what would work best for our organisation, and this ultimately led to a fit-for-purpose solution that could be easily adopted by everyone across the organisation.”
[She adds, “Merkle has also been on hand to troubleshoot as we transitioned to the new system. For example, our nurses have been able to move from a paper-based system of notes and GP referrals to a secure, online system designed not only for our current patient-based work, but also with our organisation’s evolution in mind.
As a charity working with a small team of staff, we often rely on support from volunteers to do data input and therefore needed a more efficient system to reduce time and securely obtain and record the correct and concise information.]
Once we transitioned to Salesforce, our Office Manager and Nurse Educator worked together to develop further solutions on Salesforce to streamline their workloads. They were confident to make changes to inputting information using iPads linked directly to the database to reduce double-handling. While this process is still being refined, it has already saved hours of time for the organisation.”
Result
The team now uses Salesforce to log donations, manage fundraising progress, store all contact details, host campaigns such as events and all the activities related to these campaigns, and can track all this information centrally in Salesforce. This means the team can better work in real-time to understand the progress and impact of the work they are undertaking.
Andrea says, “We currently fully utilise the contacts, campaigns, event attendance, fundraising progress, and donations with automatic receipting functionalities. The best part of the technology is having all this information linked to contacts in one system.
We are very grateful to Merkle for working on a solution that suits our situation. They respected that we don’t take investment lightly as a charity and made our dollar work hard.”
Technology
Salesforce Not for Profit
Andrea Newland, CEO, Melanoma New Zealand
Merkle listened to our needs and tailored a bespoke solution for us that suits our situation. They respected that we don’t take investment lightly as a charity and made our dollar work hard. They deciphered complex technical requirements into easy layperson language so we could have meaningful discussions around what would work best for our organisation, and this ultimately led to a fit-for-purpose solution – with our organisation’s evolution in mind – that could be easily adopted by everyone across the organisation.Andrea Newland, CEO, Melanoma New Zealand
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Merkle is a performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. As experts in data and technology, the agency helps organisations to transform their end-to-end customer experience. The team have strong strategic partnerships with Salesforce.com, Adobe and Google, allowing them to design, implement and manage the best customer experience solutions for clients.
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