Rebecca Tos appointed Managing Director, Merkle Australia and New Zealand

Merkle, Dentsu Aegis Network’s (DAN) leading data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as Managing Director of Australia and New Zealand (ANZ). 

Tos takes immediate responsibility of Merkle’s ANZ operation – leading and growing the business in market and bringing together the capabilities within Merkle’s local business units, Columbus and Amicus Digital. 

Tos has been part of DAN since 2012. She progresses into her new executive leadership position from the previous role of CEO, Columbus ANZ where she was instrumental in creating a market-leading performance agency. 

Henry Tajer, CEO, Dentsu Aegis Network ANZ, said: “Rebecca is a highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities.” 

Rebecca Tos, Managing Director, Merkle ANZ, said: “It’s a tremendously exciting time for Merkle in ANZ, as we integrate our capabilities to further strengthen our promise of delivering personalised customer experiences for our clients. I’m privileged to lead an exceptional team of experts in their craft across data, technology and performance.” 

Zhengda ‘Z’ Shen, President, Merkle APAC, said: “Rebecca will drive growth and expansion of the Merkle business with a focus on connecting Merkle’s global offerings to our clients in the ANZ market.  She will also play an important role integrating Merkle into DAN ANZ.  Rebecca is a proven leader in our network and we are very excited about her new and expanded role.”

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For further information contact:

Hannah Cheale
Strategic Communications Lead
T: +61 488 422 868
E: hannah.cheale@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 46,000 dedicated specialists.  www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz