iProspect promotes Marcelle Gomez to National MD

iProspect, a dentsu company, has promoted NSW Managing Director Marcelle Gomez to a national role as the agency focuses on driving accelerated growth outcomes, with Ken Lam taking on the General Manager of Melbourne position to support the national structure. 

Gomez has been with iProspect for nearly four years, first joining as General Manager for NSW in November 2020 before stepping into the Managing Director position in February 2022. 

Fiona Johnston, dentsu Australia CEO of Client and Commercial, said: “Marcelle’s the driving force behind iProspect’s culture and business success and it makes sense for her to spearhead the agency’s focus into the future. She is one of the most genuine leaders I’ve had the pleasure of working with and the regard her team have for her is the best testament of this. 

“Those who know Chella know she is a smooth operator; she leaves nothing to chance and fights for the very best, so I am delighted to see her career continue to grow. Having Ken Lam helping her shape the team with a laser like performance mindset on driving growth for our clients, iProspect will be unstoppable.” 

Gomez said: “I love the iProspect business, people and clients, and am so proud of what we have built since I joined almost four years ago. I have always wanted to create an environment in which our people can be their best selves and realise their own ambitions, which allows us to create innovative solutions to our clients’ business problems. I am excited about this next phase in our growth journey and am honoured to step into the helm of iProspect across Australia. To be able to partner with Ken in his new role to lift the business and drive better outcomes for our clients is a real joy.” 

Lam added: “It’s a privilege to step into this position and help build an agency that is not only a place where people are excited to come into work, but one that is unlocking innovative solutions for our clients and driving impact to their bottom line. I look forward to leading and working alongside a group of amazing and talented individuals across iProspect Melbourne.” 

Lam has been with the broader dentsu group for eight years across different agency brands, moving into iProspect to lead national investment in October 2020. 

The promotions come after iProspect secured the media account for eBay and after iProspect was recognised as one of Australia and New Zealand’s best businesses in workplace policy and best practice, placing 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category. 

iProspect has also been shortlisted in the MFA Awards in the data-led activation category for Air New Zealand work and in the best use of performance media category for L’Oreal ANZ work. The agency was also recognised as the Google Honours Online Sales Premier Partner of the Year 2023; while globally, iProspect was recognised as the highest growth network according to RECMA Diagnostics 2024 bi-annual report. 

iProspect works with clients including Air New Zealand, William Grant & Sons, L’Oreal, Kathmandu and Kering. 

-ENDS- 

Press Contact

Miranda Ward 

Media and Communications 

iProspect Australia 

Ph: +61 450533286 

miranda.ward@dentsu.com