IDVerse chooses Dentsu Creative Public Relations to boost brand awareness in ANZ

23 May, Sydney – Global digital ID verification provider, IDVerse (formerly known as OCR Labs), has appointed Dentsu Creative Public Relations (DCPR) as its reputation agency to drive brand awareness and thought leadership in Australia and New Zealand, as the Australian-born company solidifies its voice in the local market and accelerates its global expansion. 

The appointment comes as generative AI, online shopping and remote working shifts the emerging digital economy, placing increased emphasis on the importance of verifying individual identity, as well as having uncompromised privacy and security as digital services. For IDVerse, who recently went through a rebranding due to rapid expansion serving all major banks, financial institutions, and government bodies across ANZ, it means the time of being a quiet achiever in the past few years is coming to an end. 

Loc Nguyen, Global Chief Marketing Officer of IDVerse, said: “The future is undeniably digital. Offering seamless and scalable identity verification (IDV) solutions will allow companies to change how they interact with consumers. We are uniquely positioned to provide solutions to elevate this experience with a humanity-first, tech-centric approach, and we have a pipeline of exciting announcements to amplify our voices further. 

“This requires an agency partner who could support our current and future needs, backed by a long history of proven and consistent PR performance. Dentsu Creative Public Relations carries the right set of credentials, which will allow us to increase brand awareness and thought leadership in the earned space in our home market.” 

Simone Pipkorn, Managing Director of DCPR Consumer, added: “Conversations around data safety, identity fraud and cybersecurity have become critical in the past few months. As IDVerse’s agency partner in Australia and New Zealand, we are excited to help the brand navigate the local markets and build powerful stories exploring sound technical solutions to ID verification which will have an impact on the generations to come.” 

DCPR’s remit will include reputation management, earned media strategy and corporate profiling. Founded in Australia, IDVerse is now headquartered in London, with a strong presence in the US, Turkey and the wider EMEA markets. 

-ENDS- 

For more information, please contact: 

Evelyn Yang 
Senior Account Manager 
evelyn.yang@dentsu.com 

About IDVerse 

IDVerse, formerly known as OCR Labs, helps you quickly scale your business globally. Our fully-automated solution verifies new users in seconds with just their face and smartphone - in over 220 countries and territories with any ID document - without the burden of human intervention. 

We empower true identity for people around the world. Through our Zero Bias AI™ technology, we are pioneering the use of generative AI to train deep neural network systems to protect against discrimination on the basis of race, age and gender. We are the first company to achieve 99.99% accuracy in independent lab testing. 

Our advancements in Natural Vision Processing (NVP) are enabling machines to autonomously see and perceive as humans and excel in ways that humans cannot. 

IDVerse is trusted by startups, governments, and global enterprises, including HSBC, Vodafone, BMW, Virgin Money, and ANZ, for borderless and inclusive identity verification. 

Founded in Australia in 2018, OCR Labs Global is a Series B venture-backed company with headquarters in London and offices in North America, Asia and Europe. 

For more information, visit https://idverse.com/

About DENTSU CREATIVE PUBLIC RELATIONS 

Our team of 75 specialists collaborate with Dentsu Creative strategy, creative and production teams across Australia and New Zealand from our offices in Melbourne, Sydney, Brisbane, Canberra, regional centres across Australia and Auckland, New Zealand. Dentsu Creative Public Relations handles PR for some of Australia’s biggest names including Equifax, IG Australia, Skyscanner, Bunnings, nib and National Australia Bank Agribusiness Banking. 

We are part of a global connected community of Dentsu PR experts in more than 30 markets across the world, delivering international scale with local earned specialists who understand what is important at a local market level.