Dentsu Aegis Network Expands Its Data and CRM Portfolio in Australia Through Acquisition of WiTH Collective

Dentsu Aegis Network today announces the acquisition of award-winning digital experience agency, WiTH Collective, adding extensive scale and capability to the Group in Australia in the areas of utilising data and customer relationship management (CRM) in providing creative services.

Founded in 2010 and based in Sydney, WiTH Collective is one of the leading and most awarded digital experience agencies in the country, with a list of blue chip clients and a team of 75. Similar to Dentsu Aegis, WiTH Collective’s broad range of services are focused on the intersection of technology, creativity and data.

Following the acquisition, WiTH Collective will retain its own branding and founders Justin and Dominique Hind will remain in their current roles of CEO and COO respectively, reporting to Dentsu Aegis Network ANZ CEO, Simon Ryan.

Speaking of the acquisition, Simon Ryan, CEO of Dentsu Aegis Network ANZ, said: “WiTH Collective has an enviable position in market, with an impressive client list and a strong reputation for excellence as a data-led, creative CRM business. WiTH Collective’s capabilities mirror our plans and ambitions in the CRM space and our businesses share an understanding of where media is going in the digital economy. Together, we will help clients to navigate and succeed in this ever-changing landscape.”

Matthew Crook, Chief Strategy Officer and CEO of Performance & Data for Dentsu Aegis Network ANZ, said, “The acquisition of WiTH Collective is an exciting move, aligned to our local and global strategic imperative to compete in the digital economy and grow our data business. This acquisition offers mutual benefit to WiTH and Dentsu Aegis, and both our companies and clients will enjoy significant cability gains as a result.”

Justin Hind, Co-Founder and CEO of WiTH Collective said, “Dominique and I see becoming part of Dentsu Aegis as the next major chapter in the evolution of WiTH Collective. We’ve always aspired to become a major force in modern, future focused, digital and data driven marketing and CRM. Being part of the Dentsu Aegis network will allow us to accelerate that for the agency, our clients and the wider Dentsu Aegis group. We also discovered that both organisations have very similar corporate values and aspirations. Our team couldn’t be more delighted and excited about what the future holds for all of us.” 

Most recently, WiTH Collective won B&T and Mumbrella’s Direct Marketing Agency of the Year in 2015 and was acknowledged in BRW’s Fast 100 Awards in 2015. It was also Campaign Asia’s Digital Agency of the Year and ANZ Specialist Agency of the Year in 2014.