Columbus, a Merkle Company reinforces Performance Marketing reputation with two senior appointments

Leading Performance Marketing agency, Columbus, a Merkle Company has invested further into its Performance Marketing product – driven by dedicated data and strategy division, Columbus Core – with the creation of two National Performance Director roles. 

Michael Helms and David Rossi, who have each been with the business for five years, have been promoted into the national roles to further bolster the agency’s industry-leading capability in Performance Marketing. 

In their new roles, Rossi and Helms will be responsible for continuing the development and success of the agency’s core product to drive competitive advantage, meaningful and accountable outcomes for clients, backed by data capability. 

Backed by its partnership and alignment with Merkle, Columbus has been quietly creating global expertise, to build a unique end to end marketing solution all underpinned by excellence in Performance Marketing. 

The newly created roles will continue to expand Columbus’ expertise in digital solutions – Search, Social, Affiliate Marketing and Programmatic. 

Mitchell McBeath, National Managing Director, Columbus, a Merkle Company said “Our clients are telling us that they want integrated solutions, backed by agencies, that deliver tangible, measurable outcomes. 

Both David and Michael have proven success in delivering outstanding value for brands. Their promotions reflect our continued commitment to invest, build and scale in response to our client partners’ needs. I look forward to supporting them as they continue to propel both our clients and Columbus Core product forward in 2019 and beyond.” 

David Rossi said of his appointment, “I’m really passionate about building valuable partnerships with – and for – our clients. The prospect of joining our Columbus Core team is an exciting one, and I look forward to shaping best in class Performance Marketing strategies that deliver tangible business results.” 

Michael Helms added, “I’m excited to be working closely with Dave and the team as we continue to enhance our offering and Columbus’ market-leading reputation in the Performance Marketing industry. We have a very enthusiastic and capable team here and, in partnership with our Merkle colleagues, I have no doubt we’ll continue to thrive in 2019.”