Australia’s leading B2B media agency, Interprise, joins forces with gyro

Dentsu Aegis Network merges Interprise under the gyro brand to create a truly global, best-in-class, full-service B2B offering

Dentsu Aegis Network’s global business-to-business (B2B) agency – gyro, the world’s first full-service creative B2B powerhouse, now has a unique offering for the rapidly expanding Australia and New Zealand market.

Interprise Australia, as well as its partner agency Band Interprise, the leading B2B agency in APAC offering end-to-end marketing solutions and specializing in the technology, finance, manufacturing, pharma and automotive sectors, have joined forces with gyro to create a powerful, new full-service B2B agency servicing APAC, the Middle East and Africa.

Globally, gyro is 700 creative minds spread across 16 offices and five continents, and is the only B2B agency that offers the total integration of creative, media, data, channel marketing, sales enablement and technology solutions for B2B marketers. gyro was acquired by Dentsu Aegis Network in July 2016, while Band Interprise, which has 14 years’ experience in APAC, was acquired in December 2015. 

Simon Ryan, CEO Dentsu Aegis Network Australia and New Zealand said, “We are in a unique and extremely exciting position. An agency that is truly full-service and purely B2B focused is not commonplace in any market. We have the capability, capacity and expertise to work with our clients at any level whilst offering them a fully integrated end-to-end B2B service, opening the door to new opportunities for them across APAC, EMEA, and the rest of the globe.”

Christoph Becker, gyro Global CEO and COO, said, “gyro is uniquely positioned to bring together content and context, as well as precision and feeling, to ignite business minds and hearts with humanly relevant ideas. Combined with the strength of Dentsu Aegis Network, the strongest agency network in the region, gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic business-to-business space. There is no other agency in the region, or the world, capable of offering this combined power and value.”

Kieran Vye, Managing Director of Band Interprise, and now gyro APAC said, “This is a very exciting development for our clients across APAC, the Middle East and Africa who can now tap into the B2B specialists across the globe, as well as the full resources of Dentsu Aegis Network, providing best-in-class marketing services and solutions to business leaders.”