Columbus, a Merkle Company appoints Guy McGechan to General Manager of VIC, WA and NZ.

Leading Performance Marketing agency, Columbus, a Merkle Company, has promoted Guy McGechan to General Manager of VIC, WA and New Zealand.

McGechan has been appointed to General Manager following a successful acting period, and an extensive local and global search.

Since joining Columbus in early 2018, McGechan has led the Victorian team to continue delivering valuedriven Performance Marketing strategies – most recently as Group Client Partner, working alongside a number of Australia’s blue-chip clients.

McGechan’s previous retail experience and expertise with retail clients such as David Jones, Kathmandu and Officeworks, across both Australia and the UK, made him the ideal candidate to lead client solutions at a market level.

McGechan’s appointment highlights Columbus’ ongoing approach to nurturing talent throughout the business, with 25 internal promotions in the past 12 months.

McGechan will continue to report to National Managing Director, Mitchell McBeath, who says of the appointment, “Guy is a phenomenal, people-centric leader. During his acting period as General Manager, Guy has been instrumental in fostering talent, embedding our culture, and creating a great workplace for our people. We are proud to promote Guy to lead our VIC, WA and NZ teams, and look forward to seeing him continue to flourish in this new role.”

McGechan said, “I am delighted and honoured to have this opportunity to lead the VIC, WA and NZ teams. I’m lucky to be working with a group of very talented individuals during a time of significant growth at Columbus, and am excited to lead the team as we deliver market-leading work for our clients in 2019.”

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across all platforms and devices. In Australia, Merkle is building a presence with Performance Marketing agency Columbus, B2B digital media and marketing agency DWA and tech-enabled, CRM marketing agency Amicus.


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Hannah Cheale, Strategic Communications Lead, Dentsu Aegis Network
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About Columbus, a Merkle Company: Columbus, a Merkle Company is a l Performance Marketing agency, leading brands from today to tomorrow. Our talented team partner with clients to deliver end to end people based brand experiences through a world-class data narrative. Through our expert navigation of data, strategy and passion for what we do, we bridge the gap between your business and the people you want to talk to, truly understanding the segment of one. A relentless focus on innovation, our dedicated Data and Strategy division, Columbus Core, have produced over 60 first to market initiatives in Australia and four global firsts in the last three years. Australian made since 2006, Columbus has pioneered the Performance and Experience space, growing to become the most qualified agency in Australia in what we do. We are part of Merkle Inc. and the Dentsu Aegis Network.

www.columbusagency.com