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Small Screens, Big Returns Report

Published on:

Snapchat in partnership with dentsu and Kantar conducted research to better understand drivers of viewing behaviors across screens; and how it varies by generations and markets​

Key questions…​​

  • What’s the impact of the context and environment in which a video ad is seen?​​
  • Does screen size (i.e. Small vs Big) matter to drive brand impact and attention?​​
  • What’s the power of a second screening on these same metrics?​
  • Why do Snapchatters watch video?​
  • How do video consumption habits vary by generation, in particular Gen Z?​​

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