To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Attention Economy 2024 Report - OUT NOW
The Attention Economy project has been a cornerstone of Dentsu's strategy for five years, providing invaluable data on attention levels across various media channels. This latest localized version enhances our understanding of consumer engagement within the Arabic context, focusing specifically on Saudi Arabia (KSA).
The research found several insights that challenge conventional wisdom about advertising metrics:
- Viewable Does Not Equal Viewed
- Longer Viewable Times Enhance Ad Viewing
- Initial Exposure Matters
- Attention Over Viewability
Our latest thinking
Subscribe
Sign up to the latest news and updates from Dentsu Aegis Network
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.