0
Engagement rate
0
Conversion rate
0
6-second VTR
Challenge
The core challenge was to refresh the brand's popular Chocolate Hour in a way that resonated with the TikTok community. The campaign needed to not only attract users’ attention but also encourage longer-term engagement and brand affinity on a platform bustling with content.
Solution
| To meet this challenge, ALL | MÖVENPICK joined forces with the creative agency Zoomcat under the TikTok TTCX program. The collaboration was strategic, focusing on repurposing existing content while integrating TikTok-centric elements to connect authentically with the audience. |
Result
| The innovative approach paid off, yielding a marked increase in engagement. This success was quantified by a split test, which showed the new creative content significantly outperformed the original, demonstrating the power of platform-specific creativity in enhancing campaign performance. |
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