Dentsu MENA Appoints Saadeddine Nahas as Head of Product and Partnership

Dentsu MENA is pleased to announce the appointment of Saadeddine Nahas as Head of Product and Partnership. Reporting to Ramzy Abouchacra, Media Practice President at dentsu MENA, Nahas will oversee the strategic design and rollout of innovative product stacks aimed at enhancing the competitiveness of dentsu’s media solutions.

In this role, Nahas will lead the growth of dentsu’s digital and data product offerings across its media brands, focusing on building scalable, commercially viable solutions tailored to the needs of clients, brands, and local markets. With innovation at the core, he will collaborate across the agency’s client base to deliver customized media strategies that drive performance and ensure dentsu remains a market leader in effectiveness and value creation.

“We’re excited to welcome Saadeddine to the team,” said Ramzy Abouchacra. “His future-focused mindset, creative approach, and strong expertise in digital media transformation—paired with deep insight into the MENA region—make him the ideal leader to evolve our product offering with a client-first approach, enhancing both impact and competitiveness.”

Bringing over 15 years of industry experience, Nahas has held senior leadership roles at Initiative in Saudi Arabia and the UAE, most recently serving as Regional Digital Director. He has consistently delivered results for leading global brands across sectors such as QSR, automotive, and tech. Before joining dentsu, he spearheaded digital transformation at e& as Digital Communication Director, where he introduced advanced technology and data-led strategies to elevate business performance.

Commenting on his new appointment, Saadeddine Nahas said: “I’m excited to join dentsu at such a dynamic moment for the industry. The MENA region holds vast potential for innovation, and I look forward to leveraging my experience to drive forward-looking solutions and build impactful partnerships. I’m eager to collaborate with dentsu’s outstanding leadership to stay ahead of the curve and deliver meaningful results for our clients.”